Make Thoughtful & Respectful Use of Every Personal Contact You Have
Segment by type and/or special relationship
First create a visual representation of exactly who your contacts are. Include friends, coworkers, small business owners, fellow artists, journalists, educators, and anyone else who you feel would recognize your name in a positive light.
- people who visited your last show
- a friend who owns a gallery
- a family member who brokers class A office space.
Sample Contact Visualization
Imagine yourself in the shoes of your contacts…how would YOU like to be reached out to?
Think about a tasteful but effective way you can share your work and generate interest. Don’t limit your imagination here. Include mailing, email, visits, calls, and other ideas as ways to reach out.
- a beautiful archive quality postcard with a limited edition print of your work as the cover for those who attended your last open studio
- a visit to your friend’s gallery with an upmarket treat
- an 8 1/2 x11 handout about the benefits of using a local artist for corporate art for the clients of your broker family member)
Follow up interested leads, PERSONALLY.
It’s tempting to do everything in email or via social media, but a personal call or visit is so much better when someone actually expresses interest in a particular piece of work, a commission, or with an opportunity to show your art.